Salesforce decisions, argued in public
Practical writing from the consultants doing the work — costing, scoping, migration and AI, with the trade-offs left in.
Launch of Seven Role-Specific 'Job-Ready' Agentforce Agents
Transform your business with seven new Salesforce Agentforce agents. These autonomous AI roles handle complex tasks across sales and service to boost efficiency and scale operations.
Salesforce Completes $3.6 Billion Acquisition of Fin (formerly Intercom)
Salesforce has finalized its acquisition of Fin, integrating its industry-leading autonomous agent platform into the Agentforce ecosystem. Fin brings a proven 76% resolution rate across channels like
Salesforce Unveils New Agentforce Edition Tiers (Core, Advanced, Max)
Salesforce has consolidated its AI, Slack, and Tableau offerings into three new Agentforce edition tiers: Core ($195), Advanced ($395), and Max ($550). These bundles aim to reduce total cost of owners
Salesforce to Auto-Enable Agentforce Platform in Winter '27 Release
Salesforce has begun a rolling rollout to enable the Agentforce platform by default across all existing and new orgs, removing the manual toggle from Setup. This change simplifies the path to deployin
Salesforce and Anthropic Launch 'Claudeforce' Partnership
Salesforce and Anthropic join forces with Claudeforce. Discover how Claude 3.5 Sonnet transforms Agentforce into a powerhouse for autonomous business operations and CRM automation.
Salesforce Expands Headless 360 with MCP Architecture for AI Agents
Salesforce has launched an expanded Headless 360 architecture using the Model Context Protocol (MCP), allowing AI agents to dynamically discover and invoke Salesforce capabilities at runtime. This shi
What Salesforce actually costs a 20-person business in 2026
Licences are the number everyone quotes and the smallest part of the bill. Here is the full picture — licences, implementation, integration, admin time and the year-two costs nobody budgets for.
Agentforce vs a traditional chatbot: the honest comparison
One answers questions. The other acts on records. Here is where each wins, what Agentforce costs to run, and when a scripted bot is still the better buy.
Migrating CPQ without freezing a quarter of selling
Parallel running, quote replay and a phased catalogue cutover — how to move CPQ platforms while the sales team keeps quoting.
Why fixed-scope beats time-and-materials for SMB Salesforce projects
Time-and-materials shifts every estimating risk onto the buyer. Here is how a fixed-scope engagement is actually priced, what it excludes, and when T&M is still the right call.